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Though designer Rafael Esquer has lived in New York City for 20 years, he’s still in awe of its bright lights and buzzing nightlife. As the founder of Alfalfa Studio, a branding and graphic design house based in Lower Manhattan, he creates pieces inspired by his enlightening experiences in the Big Apple. His latest project, a shimmering map entitled Iconic New York Illuminated, captures the magic of Manhattan after dark.

While Esquer was raised in Mexico, he studied in California before moving to New York City. Like many transplants, he was immediately mesmerized by the metropolis’ luminescence. “I was an undergraduate visiting from California, and arrived late in the evening,” he told Designboom. “Like most people, I found the city’s lights exhilarating, but they did even more for me: I felt enveloped and connected in their glow, instantly a part of the city. I knew right then that I would live here.” As a branding expert, Esquer decided to design a stand-out souvenir that—unlike New York's ho-hum selection of Lady Liberty headbands and cliché “I Heart NY” shirts—captured the electric energy of the city that never sleeps.

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10. November 2009, 00:00
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